Mercedes-Benz is rolling out major discounts on its 2026 electric vehicle lineup in the United States as automakers brace for significant changes to federal EV incentives. The German luxury brand is the latest to reduce prices in anticipation of the expiration of current EV tax credits, part of broader industry adjustments ahead of a shifting policy landscape.
With the U.S. federal EV tax credit set to end under proposed legislation — dubbed the “One Big Beautiful Bill” — buyers are facing a looming September deadline to qualify for up to $7,500 on new EVs and $4,000 on used ones. As a result, manufacturers such as Toyota, Ford, Honda, Stellantis, Hyundai, and Volvo have been realigning pricing and production strategies in response.
Mercedes will offer up to $15,300 off select 2026 models. According to CarBuzz, which spotted a social media post from Doug Horner, a Mercedes-Benz sales manager in Ohio, the price of the 2026 EQS SUV is dropping from $105,250 to $89,950. The EQE SUV will be reduced to $64,950, down from $77,900. Meanwhile, the 2026 EQE sedan and EQS sedan will start at $64,950 and $99,900, respectively — price drops of $9,950 and $4,500 compared to the 2025 model year.
The deals extend to current leases as well. Mercedes is offering the 2025 EQE 350+ SUV for $579 per month for 36 months, with $7,873 due at signing. The lease includes an $11,500 cash bonus and a $3,000 loyalty bonus. However, Horner indicated that the incentives may be short-lived, as production is expected to halt and order banks may close prior to the federal tax credit deadline.
Despite the temporary pullback in production, Mercedes has reaffirmed its long-term commitment to electric vehicles. The company stated that it “remains fully committed to electrification” and is preparing for “the largest product offensive in the history of the brand.” Upcoming launches include two new SUVs and the electric CLA based on its new MMA platform.
Other luxury automakers are also ramping up offers. Acura is offering up to $30,650 in lease cash on the 2024 ZDX in California and other zero-emission vehicle (ZEV) states, with leases starting at $299 per month. In other regions, the same model is available at $489 per month with $4,599 due at signing. Hyundai’s Genesis brand is promoting the 2025 GV60 at $389 per month (for 33 months with $5,999 due), with a $13,750 lease bonus. The Electrified GV70 offers a $16,000 lease bonus.
