In an exciting development for the automotive industry, Taiwan’s MediaTek has announced a strategic partnership with NVIDIA, a renowned pioneer in AI and computing. The collaboration aims to revolutionize the next generation of software-defined vehicles by offering a comprehensive range of in-vehicle AI cabin solutions. By leveraging the strengths of both companies’ automotive portfolios, this partnership aims to enhance the driving experience for both drivers and passengers.
As part of this collaboration, MediaTek will develop automotive System-on-Chips (SoCs) that integrate a new NVIDIA GPU chiplet alongside NVIDIA’s cutting-edge AI and graphics Intellectual Property (IP). MediaTek’s smart cabin solutions will be powered by NVIDIA DRIVE OS, DRIVE IX, CUDA, and TensorRT software technologies, enabling a wide array of AI cabin and cockpit functionalities, while incorporating state-of-the-art graphics, AI capabilities, and robust safety and security features.
Additionally, this partnership expands the range of in-vehicle infotainment options available to automakers utilizing the NVIDIA DRIVE platform. By combining MediaTek’s expertise in semiconductor design with NVIDIA’s leadership in AI and accelerated computing, the collaboration aims to create a unique platform for the next generation of intelligent, always-connected vehicles.
MediaTek Incorporated, a global fabless semiconductor company, plays a significant role in enabling nearly 2 billion connected devices annually. Emphasizing the significance of this collaboration, Rick Tsai, Vice Chairman and CEO of MediaTek, expressed his admiration for NVIDIA’s reputation as an industry leader in AI and computing. He further explained that the partnership’s shared vision is to offer the automotive industry a global one-stop shop for designing intelligent and connected vehicles of the future. Tsai is confident that the joint efforts with NVIDIA will create an unparalleled platform to support the compute-intensive, software-defined vehicles that lie ahead.
Jensen Huang, founder and CEO of NVIDIA, acknowledged the transformative role of AI and accelerated computing in revolutionizing the automotive industry. He expressed his belief that the combination of MediaTek’s industry-leading SoC and NVIDIA’s GPU and AI software technologies will unlock new user experiences, enhance safety measures, and introduce innovative connected services across all vehicle segments, ranging from luxury to mainstream.
NVIDIA has been at the forefront of automotive innovation for over a decade, providing solutions that modernize vehicle cockpits and enhance infotainment systems, graphical user interfaces, and touchscreens for various automakers.
With this promising partnership between MediaTek and NVIDIA, the future of in-vehicle AI cabin solutions looks promising. By capitalizing on the strengths of both companies, the automotive industry can look forward to intelligent, connected vehicles that offer enhanced experiences, improved safety measures, and a wide range of innovative features to elevate the overall driving experience.
