Mazda plans to launch five electrified vehicles in Thailand by 2027, including two battery electric models, as part of a multi-powertrain strategy to cut carbon emissions, the Japanese automaker said. The company will kick off its EV push in Thailand this year with the launch of the Mazda 6e sedan, followed by a second electric model in 2026.
The announcement came as Mazda committed to a 5-billion-baht ($142 million) investment in Thailand, reinforcing the country’s role in its regional strategy. The 6e will be Mazda’s first EV offering in Thailand, as the MX-30 is not sold in the market.
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The sedan will be imported from the Changan Mazda joint venture in China, where it is produced in Nanjing. Mazda has also introduced the model in Europe, making Thailand its second international market and the first in Southeast Asia.
In China, the 6e, sold as the EZ-6, comes with 56.1 kWh and 68.8 kWh LFP battery options, offering a CLTC range of up to 600 km. The sedan is powered by a rear-mounted motor delivering 190 kW and 320 Nm of torque. In Europe, Mazda has announced an additional 80 kWh NMC battery variant with a WLTP range of up to 552 km. Specifications for the Thai market will be disclosed at a later stage.
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Mazda did not name the second EV slated for Thailand in 2026 but teased an SUV silhouette, possibly the rumored CX-6e, inspired by the Arata concept. The automaker has yet to confirm any localization plans for the electric SUV.
Meanwhile, Mazda is expected to use the full 5-billion-baht investment to produce a mild-hybrid subcompact SUV with an annual capacity of 100,000 units, The Nation reported. The move aligns with Thailand’s recent excise tax reductions for mild-hybrids, which could impact EV adoption rates. From 2026 to 2032, mild-hybrid vehicles with CO2 emissions under 100 g/km will face a 10% excise tax, while those emitting 101-120 g/km will be taxed at 12%.
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Mazda outlined a three-phase electrification strategy for Thailand. The initial stage focuses on preparation, followed by a gradual transition to clean mobility through a mix of hybrids and EVs. The final phase will see a full-scale introduction of EVs, potentially including high-volume local production.