The well-known French car manufacturer, Citroen, introduced a new logo in order to mark a new era, namely the era of electrification. The new logo still has almost the same design as the original logo created by its founder, Andre Citroen in 1919.
The “deux chevrons” symbol that evolved from Citroen is the 10th change of the iconic badge. The company also adds that the prominent vertical oval design reflects the new design language that will soon be introduced in all Citroen models.
Citroen will introduce the new brand identity at the end of September, as the logo is planned to be incorporated into the conceptual Citroen family of vehicles.
Focusing on electrification and digitization, Citroen informed that the new badge will be the identity of the company starting from merchandising, documentation, dealerships, to the company building nameplate.
“As we wanted to clarify our future focus, it made sense for us to close the circle by returning graphically to André Citroën's first logo which represented the original promise of affordable and innovative mobility for all,” said Citroën Global Brand Designer, Alexandre Revert, Tuesday. (27/9).