Lucid Group is offering incentives of over $20,000 on select 2025 Air models in May, as the electric vehicle manufacturer seeks to attract new buyers amid growing competition in the premium EV segment.
The company said the 2025 Lucid Air Touring is now available with savings of up to $20,500, including a $1,000 site bonus, a $2,000 conquest incentive, a $10,000 Air Credit, and a $7,500 EV credit. Lease options for the Touring model start at $599 per month for a 36-month term.
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Other trims in the lineup are also receiving price reductions. The Lucid Air Pure is being offered with discounts of up to $18,000, while the Grand Touring variant features savings of up to $15,500.
The base price for the Air Pure starts at $69,900 and offers an EPA-estimated range of over 420 miles. The Touring model starts at $78,900 with 620 horsepower and a range of 406 miles, while the Grand Touring starts at $110,900 and reaches up to 512 miles of range.
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Lucid also expanded its Tesla trade-in program, allowing eligible buyers to receive an additional $4,000 credit. All promotional offers require delivery by May 31, 2025. In parallel, Lucid is now offering leases for its upcoming Gravity SUV.
The 2026 Gravity Grand Touring can be leased for $1,102 per month, based on a manufacturer’s suggested retail price of $94,900 and a down payment of $8,030. A more affordable Touring variant of the Gravity is scheduled to launch later in the year with a starting price of $79,900.
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2025 Lucid Air trim |
Starting Price | Lease Discounts | Lease From (per month/ 36 months) |
EPA-estimated Range |
| Lucid Air Pure | $69,900 | -$18,000 | $579 | 420 miles |
| Lucid Air Touring | $78,900 | -$20,500 | $599 | 406 miles |
| Lucid Air Grand Touring | $110,900 | -$15,500 | $849 | 512 miles |
| Lucid Air Sapphire | $249,000 | N/A | N/A | 427 miles |
2025 Lucid Air prices and range by trim