Lotus has officially opened orders for its new hyper SUV, the Eletre, in North America, marking a significant step in the company’s transition to producing 100% electric vehicles. Customers in the US and Canada can now customize and order the Eletre, which is the first of a new generation of Lotus SUVs designed to be fully electric.
The Eletre is available in two variants in North America: the standard Eletre and the higher-performance Eletre R. Both models feature a dual-motor, all-wheel-drive configuration and are built on Lotus’ proprietary 800V platform, with a 111.9 kWh lithium-ion battery pack.
Lotus has positioned the Eletre as a high-performance SUV, with the Eletre R offering even more power and torque for enhanced acceleration and a slightly higher top speed. This focus on performance aligns with Lotus’ reputation for producing sports cars known for their driving dynamics.
The pricing for the Lotus Eletre in North America starts at an MSRP of $107,000 (CAD 126,800) for the standard model and $145,000 (CAD 178,500) for the Eletre R. These prices are slightly higher than the initial estimates provided by Lotus when the Eletre was first announced.
Lotus’ decision to go all-electric by 2028 is part of a broader strategic plan laid out in April 2021, which includes the development of new electric vehicles, starting with the Eletre. The company has already begun production of electric vehicles at a new $1.2 billion factory in China.
