In its Q1 presentation back in February 2023, LiveWire President Ryan Morrissey informed analysts about the delayed rollout of the LiveWire S2 Del Mar. While the planned release was set for the second half of the year, specific information on the exact timing remained undisclosed.
During the joint LiveWire and Harley-Davidson analyst call for Q2 of 2023 held on July 27, the company reported shipping just 33 LiveWire motorcycles during the quarter, all of which were LiveWire Ones. Despite the relatively low numbers, LiveWire executives expressed optimism about the coming months, considering the significance of the impending launch of the more affordably priced S2 Del Mar bikes.
See also: LiveWire S2 Del Mar Electric Motorcycle: Full Specs Revealed – Impressive Power and Range
The LiveWire S2 Del Mar, priced at $15,499 in the US, is expected to begin deliveries in Q3, ending on September 30. In contrast to the LiveWire One, with a retail price of $22,799 in the US, the S2 Del Mar offers a more budget-friendly option for customers seeking a capable electric commuter machine. European prices vary across markets, ranging from £18,990 in the UK to €20,390 in the Netherlands.
LiveWire CEO Karim Donnez expressed gratitude for the investments made and ongoing shareholder support, highlighting the company’s potential to make a substantial impact in the electrification of the industry. Despite reporting net losses of $40.7 million for Q2 of 2023, the company emphasized that this figure aligns with their expectations.
Amidst the challenges, LiveWire continues to make progress in manufacturing the S2 Del Mar powertrains in Menomonee Falls, Wisconsin. The first completed S2 Del Mar production bikes have rolled off the assembly line in York, Pennsylvania, signaling a steady advancement despite hurdles faced.
The true test for LiveWire lies ahead in how well the S2 Del Mar is received by customers once it starts hitting the market. The company promises to keep stakeholders updated as the anticipated rollout approaches.
