The LiveWire S2 Del Mar, a highly anticipated electric motorcycle from LiveWire, has been delayed, as confirmed by the company’s president, Ryan Morrissey. The initial plan was to launch the model in the first half of 2023, however, this has now been pushed back to the latter half of the year.
This delay has resulted in a reduction of expected shipment numbers, with the original goal of shipping 7,000 Del Mars during the first year of production now revised to between 750 and 2,000 units. In light of this development, Morningstar analyst Jaime Katz raised concerns about the impact of the delay on LiveWire’s target of shipping 15,000 bikes by 2024, and achieving positive cash flow by 2026.
However, Morrissey assured the analysts that the delay should not have a significant impact on the company’s goals, according to the Milwaukee Business Journal.
The success of LiveWire, a subsidiary of Harley-Davidson, is yet to be determined, as the company’s financial performance remains unclear. Despite operating at a loss in the initial years as expected, the sales figures of LiveWire’s electric motorcycles are not disclosed to the public.
In 2022, the company stated that it shipped 597 units, but the number of sold bikes is not specified in the report. However, the revenue generated from LiveWire machines and its subsidiary STACYC electric balance bikes for kids was reported to be $14 million and $33 million respectively.
The release date of the highly anticipated S2 Del Mar model is still uncertain, with the company only announcing a delayed launch in the second half of 2023. The six-month period leaves room for speculation on the exact release date, and it remains to be seen how the delay will affect the company in the long run. Updates on the matter will be shared as soon as more information becomes available.
