LiveWire said it has implemented immediate price reductions across its S2 electric motorcycle lineup, lowering the cost of its Alpinista, Mulholland and Del Mar models in a move aimed at improving accessibility and responding to customer feedback.
The Harley-Davidson spinoff said the pricing adjustment reflects input from riders who cited affordability, features and build quality as key factors influencing purchase decisions in the electric motorcycle segment. The company said the changes are intended to expand its customer base without altering vehicle specifications or performance.
Under the revised pricing structure, the S2 Mulholland and S2 Del Mar are now priced at $11,999, while the S2 Alpinista is listed at $12,999. The new prices take effect immediately, LiveWire said.
LiveWire said the adjustment follows direct engagement with its rider community as it seeks to better align pricing with expectations for the S2 platform, which is positioned as the brand’s more accessible range of electric motorcycles.
“These pricing changes reflect what we’ve been hearing from riders about accessibility and value,” the company said in a statement, adding that the goal is to make the S2 lineup available to a wider audience while maintaining product integrity.
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The company said the lower prices do not affect manufacturing standards, feature content or technical specifications. LiveWire said it will continue to focus on delivering performance, design and innovation consistent with its existing brand positioning.
LiveWire has been working to build scale in the electric motorcycle market as competition increases and manufacturers adjust pricing strategies to stimulate demand amid broader volatility in the electric mobility sector.
