Takashi Watanabe, President of Lexus, confirmed the luxury automaker's stance on producing its versions of Toyota's existing internal combustion engine (ICE) pickup lineup, which includes well-known models like the Hilux, the Tacoma, and the Tundra. While Lexus currently has no plans to venture into this segment, it remains open to the possibility of developing a fully electric truck in response to customer demand.
Watanabe emphasized that Toyota holds the responsibility for the development of pickups within the larger Toyota Group, leaving Lexus and Gazoo Racing with distinct roles and priorities.
However, for those who have been dreaming of a Lexus-branded truck in the future, there is still a glimmer of hope. Watanabe revealed that Lexus will be leading the charge in electric vehicle development within the Toyota Group, stating that they “want to be able to offer as many options as possible” to their customer base.
The conversation took an intriguing turn as Watanabe acknowledged the potential interest in a Lexus pickup. He stated, “If there is a strong demand from consumers for Lexus to introduce or unveil a pickup, it is a possibility for the future.” However, he also played down any immediate speculation, noting that there are currently “no discussions” regarding a pickup within the brand.
Reading between the lines, it becomes apparent that Lexus is actively monitoring market trends and consumer preferences in the pickup segment. The luxury automaker is likely to make a decision regarding its entry into this market at a later time. With the forthcoming release of numerous electric trucks and the growing popularity of pickups in markets such as North America and Australia, it would not be surprising to see more luxury automakers, including Lexus, considering a foray into this segment.
Today's pickups have evolved far beyond their basic work vehicle origins, offering a blend of sophistication, SUV-like comfort, premium aesthetics, and the practicality of a rear bed.