Jeep has introduced a £3,750 grant for its Avenger electric SUV in the UK, aligning the incentive with the highest level of the country’s new Electric Car Grant. The offer, which applies to the Longitude, Altitude and Summit trims, runs until Sept. 30.
The incentive lowers the entry-level Longitude to £26,249, the Altitude to £28,249 and the Summit to £30,249. Jeep is also offering a £1,500 deposit contribution on the Summit variant when financed through 0% APR Personal Contract Purchase, reducing monthly payments to around £270.
The UK government launched its Electric Car Grant in July, offering subsidies of up to £3,750 for vehicles priced below £37,000. Eligible models must also meet requirements related to decarbonisation commitments, battery sourcing and assembly locations.
Stellantis, Jeep’s parent company, had been expected to miss out on eligibility due to reliance on production in Poland, where the Avenger is built at Tychy. While Poland hosts Europe’s largest battery plant in Wrocław, the country remains heavily dependent on coal, with about 60% of its electricity generated from the fuel, according to the International Energy Agency.
Other Stellantis brands including Citroën, Peugeot and Vauxhall have vehicles on the official eligibility list, which currently includes 32 models. Of these, only Ford’s E-Tourneo Courier and Puma Gen-E qualify for the full £3,750 subsidy, with most others capped at £1,500.
