The BMW iX has secured the highest overall satisfaction score in J.D. Power’s 2025 U.S. Electric Vehicle Experience (EVX) Ownership Study, achieving 790 points on a 1,000-point scale. This study evaluates various aspects of electric vehicle (EV) ownership, including battery range, cost of ownership, driving enjoyment, and charging accessibility.
In the premium battery electric vehicle (BEV) segment, the BMW i4 followed closely with a score of 783, while the Rivian R1S ranked third at 770. The average satisfaction score for premium BEV owners stood at 756.
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Among mass-market BEVs, the Hyundai IONIQ 6 led with a score of 751. Other notable performers included the Kia EV6 (743) and the Chevrolet Equinox EV (737). The average satisfaction score for mass-market BEV owners was 725.
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The study also highlighted that 69% of first-time BEV buyers received some form of education or training during the purchase process. However, there remains room for improvement in educating consumers about specific aspects of EV ownership. Additionally, 94% of BEV owners expressed a likelihood to consider purchasing another BEV for their next vehicle, indicating strong consumer commitment to EV technology.
Brent Gruber, executive director of the EV practice at J.D. Power, stated, “Once consumers enter the EV fold, they’re highly likely to remain committed to the technology.”
The 2025 study surveyed 6,164 owners of 2024 and 2025 model-year BEVs and plug-in hybrid electric vehicles (PHEVs) between August and December 2024.
