Ineos Automotive, the British automaker behind the rugged off-roader Ineos Grenadier, is eyeing the U.S. market for its pickup truck version, the Grenadier Quartermaster, and is considering manufacturing the model in the country. The move is part of the company’s strategy to expand its footprint and appeal to a wider range of consumers.
Currently, Ineos produces its vehicles at a former Mercedes facility in France and is expected to sell around 30,000 units this year. Looking to grow further, the company is exploring the possibility of establishing a manufacturing plant in the U.S., according to Ineos Automotive CEO Lynn Calder.
Speaking at the Financial Times Future of the Car Summit in London, Calder expressed the company’s interest in a U.S. production facility, stating, âWe want to stick to what we know but get bigger.â However, she also mentioned that American duties on imported trucks could pose a challenge to manufacturing in China.
In addition to expanding its manufacturing presence, Ineos is also broadening its product lineup. Alongside the Grenadier and the Grenadier Quartermaster, the company has unveiled the Fusilier, a smaller off-road SUV. Calder hinted at two new off-road-focused SUVs in the pipeline, one larger and one smaller than the Grenadier, possibly featuring platforms accommodating multiple powertrain types.
While the Fusilier will be exclusively powered by electric motors, with an optional gas engine serving as a generator for battery replenishment, the future models may not necessarily be hybrids. Calder expressed skepticism about alternative technologies such as e-fuels or hydrogen, citing concerns about availability and cost.
Despite its expansion plans, Ineos remains committed to its core focus on off-roading. Calder emphasized the company’s intention to stay true to its expertise while pursuing growth opportunities in new markets and with new models.
