Hyundai unveiled the Concept Three at the IAA Mobility show in Munich, offering the first preview of its upcoming Ioniq 3 compact electric car, a model expected to sit alongside the Kona Electric and Ioniq 5 in the company’s European lineup.
The 4.29-metre-long concept is roughly the size of Volkswagen’s ID.3 and is based on Hyundai Motor Group’s 400-volt E-GMP platform, already used in Kia’s EV3 and EV4.
The platform supports two battery options, 60.3 kWh and 81.4 kWh, with up to 160 kW front-wheel drive. An all-wheel-drive variant could follow, with Hyundai suggesting a sportier performance version is possible.
Hyundai emphasised its pixel-based design language, which is featured throughout the Concept Three. “The pixels are now more expressive, forming a gradient that adds depth and visual rhythm,” the company said, adding that a symbolic character named “Mr. Pix” is embedded into the design to spark “curiosity, joy and emotional connection.”
Production of the Ioniq 3 could take place at Hyundai’s Nosovice plant in the Czech Republic, where the i30 and Kona Electric are already built. Hyundai said compact EVs will play “a crucial role in addressing urban challenges in Europe” and will be central to its goal of offering an electric model in every segment by 2027.
“Returning to IAA Mobility after four years away is a true milestone, and such an occasion deserves a milestone car,” said Xavier Martinet, President and CEO of Hyundai Motor Europe. “Concept THREE represents the next step in Hyundai Motor’s electrification journey. With its compact dimensions and Art of Steel design language, it embodies our vision of delivering mobility that is practical, accessible and emotionally resonant.”
