Hyundai's recent trademark filing for the IONIQ T10 has sparked speculation about the automaker's potential entry into the electric truck market, drawing comparisons to Ford's F-150 Lightning, according to reports from Drive in Australia.
The filing, categorized under “automobiles, electric cars…trucks, lorries, [and] sports utility vehicles,” suggests Hyundai's intention to delve into larger vehicle segments with the IONIQ T10. While specific details regarding the electric pickup remain undisclosed, Hyundai has hinted at its development through previous announcements.
In June, Hyundai introduced its new EV platform, the IMA platform, described as a significant improvement over its current E-GMP platform and designed to accommodate various vehicle classes, including pickup trucks, as stated by Hyundai CEO Jaehoon Chang.
Despite Kia, Hyundai's sister company, announcing plans for two electric trucks, the trademark filing for the “IONIQ T10” indicates this project as distinctly Hyundai's. The numerical designation “10” implies that the IONIQ T10 may surpass the size of Hyundai's upcoming IONIQ 7, potentially positioning it in the same league as Ford's Ranger and F-150 Lightning.
Moreover, the inclusion of the letter “T” in the title further reinforces the notion of an electric truck from Hyundai's stable.
Additionally, Hyundai's filing for an IONIQ T7 trademark suggests the possibility of a smaller electric truck akin to the Santa Cruz model being in development.
While Hyundai has yet to provide official details on the IONIQ T10 or its electric truck lineup, the trademark filings indicate the company's strategic interest in expanding its electric vehicle portfolio to include larger utility vehicles.