Huawei’s Harmony Intelligent Mobility Alliance (HIMA) unit announced on Tuesday that cumulative firm orders for the Luxeed R7 coupe SUV have surpassed 80,000 units.
Luxeed, a joint brand established by Huawei and Chinese automaker Chery, is one of four brands operating under the HIMA umbrella, alongside Seres Group’s Aito, BAIC Group’s Stelato, and Anhui Jianghuai Automobile Group’s (JAC) Maextro.
See also: Huawei and Chery Collaborate on Luxeed R7, the First Coupe SUV under HIMA
“The Luxeed R7 has garnered strong consumer interest, with firm orders exceeding 80,000 units,” HIMA said in a statement on Weibo.
In China, a firm order typically refers to a purchase for which a non-refundable deposit has been placed, though some automakers allow a brief refund period. The Luxeed R7, the second model under the Luxeed brand, was launched on Sept. 24, 2024, marking the first coupe SUV under HIMA.
Initially offered as a battery electric vehicle (BEV), the R7 had a starting price of 259,800 yuan ($35,870). On Dec. 19, 2024, Luxeed introduced extended-range electric vehicle (EREV) variants, starting at 249,800 yuan.
See also: Huawei-Chery Joint Venture Luxeed Expands R7 Lineup with EREV Variants
The R7’s dimensions remain consistent across both variants, measuring 4,956 mm in length, 1,981 mm in width, and 1,634 mm in height, with a wheelbase of 2,950 mm. The model competes directly with Tesla’s Model Y, which measures 4,797 mm in length, 1,920 mm in width, 1,624 mm in height, and has a wheelbase of 2,890 mm.
