Maextro, the premium automotive marque jointly developed by Huawei and Anhui Jianghuai Automobile Group (JAC), is moving ahead with the development of two new models following the debut of its flagship S800 sedan, JAC said on Tuesday.
The announcement, made via JAC’s official Weibo account, comes less than a month after the Maextro S800 began mass production on June 18. The company has already received over 5,000 firm orders for the model in the first 19 days after its official launch on May 30. While JAC did not release further specifications of the upcoming vehicles, local media outlet National Business Daily reported that one of the models is expected to be the Maextro S600, a more compact version of the S800.
The Maextro S800 is positioned in the ultra-luxury EV segment with a starting price of RMB 708,000 ($98,500). The full-size sedan features dimensions of 5,480 mm in length and a 3,370 mm wheelbase. The vehicle is offered in both battery electric vehicle (BEV) and extended-range electric vehicle (EREV) configurations, with four- and five-seat layouts available.
Deliveries of a limited-edition pioneer version of the S800 are scheduled to begin June 26, while mass deliveries of the standard version are slated for mid-August. JAC has set a target of producing 3,000 S800 units per month by September, with the goal of increasing to 4,000 units monthly by year-end, according to JAC General Manager Li Ming.
Maextro is part of Huawei’s Harmony Intelligent Mobility Alliance (HIMA), which includes other brand collaborations such as Aito with Seres Group, Stelato with BAIC Group, Luxeed with Chery, and Shangjie with SAIC Motor. Among domestic players, the Maextro S800 competes in a segment that also includes Nio’s ET9 and the Yangwang U7 from BYD’s luxury sub-brand.
According to figures from National Business Daily, the annual market size for passenger vehicles priced above RMB 600,000 in China ranged between 410,000 and 480,000 units from 2020 to 2024. Citing estimates from CITIC Securities, the report said Maextro aims to secure a 20 percent market share, equivalent to 80,000 to 100,000 vehicles annually.