HIMA, Huawei’s intelligent mobility unit, announced that its flagship Maextro S800 luxury sedan has secured over 8,000 firm orders within 50 days of launch. The figures, shared on HIMA’s mobile app, highlight a strong market response to the premium electric model jointly developed by Huawei and Anhui Jianghuai Automobile Group (JAC).
Launched on May 30, the Maextro S800 is available in both battery electric vehicle (BEV) and extended-range electric vehicle (EREV) configurations. Buyers can choose between four-seat and five-seat layouts, with BEV versions starting at RMB 708,000 ($98,600) and going up to RMB 818,000. The EREV variants are priced from RMB 708,000 to RMB 1,018,000, depending on configuration.
According to HIMA, the S800 received 1,000 orders in its first hour, over 1,600 within 24 hours, 2,100 in 48 hours, 5,000 in 19 days, and more than 6,500 in the first month. “The Maextro S800’s early performance reflects the strength of Huawei’s ecosystem and its appeal in the luxury segment,” the company stated.
Maextro is positioned as the highest-tier brand under the Harmony Intelligent Mobility Alliance, which also includes partnerships with BAIC Group (Stelato), Seres Group (Aito), Chery (Luxeed), and SAIC Motor (Shangjie). The S800 measures 5,480 mm in length with a 3,370 mm wheelbase, offering high-end specifications tailored for the premium segment.
The order milestone comes as China adjusts its consumption tax policy for luxury vehicles. Starting July 20, vehicles priced above RMB 1,017,000 will be subject to a revised tax threshold—lower than the previous RMB 1,469,000 limit—and the scope now includes pure electric vehicles. This change will apply to the highest-priced Maextro S800 variant, potentially affecting future sales.
