Honda’s electric push in the U.S. market continues to gain momentum, with the Prologue maintaining strong monthly sales and the Acura ZDX emerging as a surprise success in the luxury EV segment during the first half of 2025.
Honda sold 2,799 Prologue electric SUVs in June, bringing total U.S. sales for the year to 16,317 units. The Prologue has averaged more than 2,700 monthly sales in 2025, positioning it ahead of Toyota’s bZ4X, which reached just over 9,200 units sold during the same period. Lexus, Toyota’s luxury brand, sold only 3,779 RZ electric SUVs in the first half of the year.
Meanwhile, Acura’s ZDX electric SUV—built on General Motors’ Ultium platform—has quietly become a top performer in the premium EV market. With 1,318 units sold in June, Acura reached 10,355 ZDX deliveries so far in 2025, surpassing GM’s Cadillac Lyriq, which shares its platform.
“Sales are significantly higher than the company expected,” said Mike Langel, vice president of national sales for Acura, earlier this year. He had projected monthly ZDX sales of around 1,000 units. Analysts point to substantial incentives as a key factor behind the surge, with some discounts reaching nearly $30,000 in select states. In some markets, the ZDX is currently available for lease at just $299 per month—cheaper than a Honda CR-V.
The Honda Prologue is also benefiting from strong lease terms, advertised at $259 per month for 36 months with $2,399 due at signing in California and other Zero Emission Vehicle (ZEV) states. However, upcoming political shifts may impact affordability. With the Trump administration planning to end the $7,500 federal EV tax credit, the future of such aggressive pricing strategies remains uncertain.
