Honda is offering substantial incentives on its all-electric Prologue SUV, making it one of the most attractive EV deals to close out the year. The automaker has introduced 0% APR financing for the first time, along with savings of up to $6,000, in a bid to strengthen its position in the competitive electric vehicle market.
Through January 2, 2025, buyers can finance the Prologue at 0% APR for 72 months. According to CarsDirect, this financing option could translate to savings of nearly $3,000 when compared to previous rates. Honda is also offering $5,000 in dealer cash incentives, which can be combined with the 0% financing. In states that adhere to zero-emission vehicle (ZEV) regulations, an additional $1,000 in dealer cash brings the potential savings to $6,000.
The Prologue remains eligible for the $7,500 federal tax credit, further enhancing its affordability. When launched earlier this year, the Prologue carried a six-year financing rate of 6.39%, which would have added over $10,000 in interest costs. The new offer eliminates these costs, making the Prologue significantly more competitive against models like the 2024 Chevrolet Blazer EV, which has a 3.9% APR over the same term.
For lease customers, Honda has expanded its $229 monthly lease offer to additional states. In ZEV markets, the savings for leasing the Prologue could reach up to $18,000. The Prologue was one of the most-leased EVs in the U.S. during the third quarter, ranking behind Tesla’s Model 3 and Model Y, and Hyundai’s Ioniq 5.
The Prologue was also the fifth top-selling EV in the U.S. last quarter, trailing Tesla’s Model Y, Model 3, Cybertruck, and Ford’s Mustang Mach-E. With these new offers, Honda is looking to increase its momentum in the EV market and close the year on a strong note.
