The Haller Group, a long-established German commercial vehicle specialist, is repositioning itself as a platform provider for zero-emission mobility solutions, betting on a new business model it calls Fleet-Transformation-as-a-Service (FTaaS).
The strategy is being led by Andreas Haller, who is seeking to reinvent the family-owned group by integrating battery-electric and hydrogen technologies across vehicle supply, fleet conversion, infrastructure, digital services and financing. Central to the shift is the revival of the Quantron and Pepper brands, both of which had largely disappeared from public view following insolvency proceedings.
Under FTaaS, the Haller Group aims to manage the drivetrain transition for customers, offering predictable costs and lower upfront investment through leasing and service-based models. The group said the approach is designed to “enable the efficient integration of sustainable mobility solutions into the company with clear cost transparency and high predictability.”
A key pillar of the transformation is Quantron, whose assets were acquired by Haller from insolvency on April 1, 2025. Quantron is now positioned as the group’s brand for battery-electric and hydrogen-powered trucks and buses. “We have a responsibility to future generations to create solutions that have a real impact,” Andreas Haller said, citing goals such as cleaner air, sustainable industry and new jobs in the green economy.
Alongside Quantron, the Haller Group has also brought the Pepper retrofitting business back under its control. Pepper, founded in 2019 as Pepper Motion, filed for insolvency in early 2024 and was later sold to a Turkish investor. Haller said the brand has now been integrated into the group as a specialist for battery-electric and fuel-cell drivetrain systems used to convert existing truck and bus fleets.
The integration is being overseen by Andreas Hager, formerly chief executive of Pepper Motion. “The integration of pepper® adds additional expertise that makes us even more powerful, from new vehicles to the conversion of entire fleets,” Hager said. “Quantron and Pepper together are the perfect symbiosis of vision, speed and impact.”
Beyond vehicle supply and retrofitting, the Haller Group is bundling additional services through dedicated units covering energy storage and infrastructure, digital platforms and artificial intelligence, financial services, and defence and special-purpose vehicles. The group said its model will remain “asset-light,” acting primarily as an integrator rather than a large-scale manufacturer, allowing it to operate internationally while keeping fixed assets low.
Founded in 1882, the Haller Group is now led by the fifth generation of the Haller family and has its roots in the sale and servicing of commercial vehicles. Over decades, it became a major partner for Iveco and other brands in southern Germany. Quantron was originally founded in 2019 as a separate system integrator for electric commercial vehicles but struggled to finance its platform-based model, filing for insolvency in late 2024 before being reacquired by its founder.
The group said it is now active across Europe, the Middle East, North America and Asia, and has set an ambitious goal of becoming a global market leader in fleet transformation services as commercial vehicle operators accelerate the shift to zero-emission drivetrains.
