Genesis, a luxury car brand, has announced its latest innovation, the Plug & Charge service, which offers a seamless and secure charging experience for electric vehicle (EV) owners. With this bespoke system, customers can simply plug in and charge without the need for a payment card or a dedicated app. This hassle-free charging solution was made possible through Genesis’ successful collaboration with Shell Recharge and Hubject, a Plug & Charge ecosystem operator.
The Plug & Charge service is designed to provide the ultimate convenience for EV drivers. The system is easy to use, allowing drivers to pull up, plug in, and charge without the need for a mobile app or payment card. This feature is part of Genesis’ commitment to delivering a sustainable and fully connected premium electric experience.
The system is enabled by the Provisioning Certificate Identifier (PCID), a unique digital code associated with a Shell Recharge charging contract through the Genesis Charge Pass. When plugged in to charge at a compatible station, the car instantly communicates with the charger, with the charging contract being used to identify and connect the customer’s Genesis Charging account, completing the authentication process and starting the charging session. Once charging has ended, the customer’s Shell Recharge account is automatically invoiced, and the customer can drive away.
Setting up Plug & Charge is a straightforward process and is available at no extra cost for Genesis Charge Pass users. Customers only need to enter the unique PCID from their Genesis into the Shell Recharge App, which will link the PCID to their charging contract. This data is registered in Hubject’s Plug & Charge ecosystem and is activated so that after installation, the entire charging process, from authentication to initiation to billing, happens instantly and automatically. The Plug & Charge ecosystem is protected by Hubject according to the state of the art security standard, ISO 27001.
Lawrence Hamilton, Managing Director for Genesis Motor Europe, expressed his delight in launching Plug & Charge. He said that the innovative and advanced product delivers the most seamless and convenient electric charging experience yet, fully reflecting their commitment to cutting-edge technology and delivering an unrivaled premium electric vehicle ownership experience. In combination with the Genesis Charging program, Plug & Charge once again demonstrates their commitment to making sure Genesis customers are able to enjoy the most important luxury of all, time.
The Plug & Charge service is available on all new model year 2023 GV60 models and will be rolled out to model year 2023 electrified GV70 and G80 models in the second half of 2023. Genesis is also planning an install update to offer the Plug & Charge feature to existing GV60, electrified GV70, and electrified G80 owners. The exact product release dates will be announced soon.
Genesis Charging, provided by Shell Recharge, brings together home and public charging under one easy-to-use account. With this service, customers can manage their home charging and have easy access to over 470,000 public charging points in more than 35 European countries, all controlled by a single app, and with all charging sessions being billed to one invoice. Genesis’ commitment to hassle-free charging is evident through its charging programs, and the Plug & Charge service is a step further towards a seamless and sustainable premium EV ownership experience.
