Generational has deployed its electric vehicle (EV) battery health testing technology across all 21 Motorpoint retail locations and two vehicle preparation centres in the UK, following a pilot programme that showed tested vehicles sold more quickly than untested stock.
The nationwide rollout covers more than 1,500 battery-electric and plug-in hybrid vehicles assessed using Generational’s battery diagnostics. According to the company, vehicles tested with its technology sold an average of four days faster than comparable EVs without verified battery health data.
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“Battery health is fast becoming the EV equivalent of mileage,” said Oliver Phillpott, chief executive of Generational. “When customers can see independent, verified data, it removes uncertainty and speeds up purchasing decisions.”
The results showed an average battery state of health of 96.6% across tested vehicles, with 97% of inventory scoring above 90% and 36% exceeding 99%. Based on the findings, Motorpoint said it will only retail EVs rated “very good” or higher for battery condition. Motorpoint typically holds more than 6,000 vehicles in stock and prepares over 65,000 vehicles annually.
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Generational’s system uses a compact device connected to a vehicle’s on-board diagnostics port to analyse battery performance against manufacturer benchmarks and the company’s proprietary database. The test takes only minutes to complete and generates a customer-facing certificate outlining verified battery health and expected performance.
Curtis Ainsworth, Motorpoint’s head of preparation, said the testing provides “accurate, transparent and data-driven insight” into battery condition, helping buyers make informed decisions as the used EV market continues to grow.
