In a bid to boost sales and attract Tesla owners, Ford has launched a new program named Tesla Competitive Conquest Bonus Cash, offering a $1,500 discount on the purchase of a new F-150 Lightning, irrespective of the chosen trim. This initiative can be combined with other incentives, potentially reducing the price by up to $14,000 when combined with Retail Bonus Cash.
Ford has also announced discounts on 2024 models of the F-150 Lightning, with adjustments of up to $5,500. The adjusted prices for the various trims are as follows:
- Ford F-150 Lightning XLT Standard Range: $2,000 discount to $62,995
- Ford F-150 Lightning Flash Extended Range: $5,500 discount to $67,995
- F-150 Lightning Lariat Extended Range: $2,500 discount to $76,995
The Ford F-150 Lightning Pro Standard Range and Lightning Platinum Extended Range configurations will remain priced at $54,995 and $84,995, respectively. Additionally, the F-150 Lightning remains eligible for the full $7,500 tax credit in the United States, as long as its MSRP remains under $80,000.
Ford has recently gained access to the Tesla Supercharger Network, allowing Ford EV owners to charge at the expansive Tesla charging network. Currently, Ford EVs require the NACS adapter for this, which is provided free of charge. In 2025, Ford will begin installing the NACS inlet in its electric vehicles permanently, eliminating the need for the adapter.
