Ford Motor plans to introduce five new passenger vehicle models in Europe by the end of 2029, including two fully electric vehicles and three models offering multiple powertrain options, as the automaker adjusts its strategy in response to changing market conditions.
The company said all five vehicles will be manufactured in Europe for European customers.
Among the upcoming launches are a fully electric compact car and a small electric sport utility vehicle, both aimed at expanding Ford’s battery-electric offering in the region.
Ford described the planned compact EV as a small battery-electric vehicle designed to combine distinctive styling with the company’s traditional driving dynamics, bringing “race to road” characteristics to the B-segment.
The second battery-electric model will be a compact SUV featuring what Ford called “rally-bred” styling and driving performance tailored for urban use.
The company has not confirmed technical details for the two EVs, though they may be linked to Ford’s recently announced cooperation with Renault.
Ford also plans to introduce three multi-energy passenger vehicles, which are expected to be offered with combinations of internal combustion, hybrid and battery-electric powertrains.
One of the models already confirmed is a rugged compact SUV under the Bronco family, which will be produced at Ford’s Valencia plant in Spain starting in 2028.
Ford said two additional “rally-bred” crossover models will complete the lineup before the end of the decade.
The plans come as Ford reassesses its electric vehicle strategy globally following weaker-than-expected demand for some battery-electric models.
In December, the company announced changes to its EV plans, including the discontinuation of certain electric models in the United States and write-downs totaling $19.5 billion tied to strategic restructuring efforts.
In Europe, Ford currently sells four battery-electric passenger vehicles, including the electric Puma, the Ford Mustang Mach-E and the MEB-platform-based Explorer and Capri electric SUVs produced in Cologne, Germany.
The automaker previously signaled a shift in its European EV strategy through its partnership with Renault, which is expected to result in two Ford-branded electric vehicles based on Renault technology.