Highlighting the significance of the Canadian market, Henrik Fisker, Chairman and CEO of Fisker, emphasized the company's commitment to launching in Canada in 2023. “Canada is an important market for Fisker,” stated Fisker, expressing anticipation for customers to explore the unique features of the Ocean at the AutoShow. Fisker reiterated the company's ambition to bolster sales in Canada, underlining ongoing efforts to recruit dealers as part of its recently announced Dealer Partnership strategy.
The strategic shift announced on January 4, 2024, sees Fisker transitioning from direct sales to customers in North America toward an innovative Dealer Partnership model. This model aims to offer customers no-haggle pricing (where permitted) and superior service while affording dealer partners larger market territories, thus ensuring competitive pricing stability. Fisker views this approach as mutually beneficial for customers, dealers, and the company itself.
AutoShow attendees can locate the Fisker booth at the Metro Toronto Convention Centre, Level 300, EC108, with operating hours from February 16th, 12 noon to 10 pm, until February 25th, 10:30 am to 6 pm. Additionally, outdoor test drives of the Fisker Ocean will be available, with customers encouraged to register at the AutoShow.
The Fisker Ocean, currently being delivered in the US, Canada, and Europe, boasts a starting price in Canada of CAN$45,999 for the Sport trim level. Notably, the Ocean Extreme trim offers a US EPA range of up to 360 miles (579 km), surpassing its peers in the electric SUV segment.