A unique piece of history was sold at the Barrett-Jackson Scottsdale Auction on January 28th – the first-ever 2024 GMC Hummer EV SUV rolled off the production line and onto the auction block. The highly-anticipated electric SUV garnered much attention and ultimately sold for a staggering $500,000.
However, the real winner of this auction was not the lucky buyer, but Tread Lightly!, a non-profit organization dedicated to preserving the great outdoors through education and conservation efforts. The entire amount raised from the sale of the GMC Hummer EV SUV will go directly to Tread Lightly!, as Barrett-Jackson graciously waived their fees and commissions for this charitable cause.
See also: GMC Hummer EV Pickup Deliveries Reaches 854 Units in 2022, Representing 0.2% of Total Brand Volume
“We’re proud to support Tread Lightly! and their mission through the monumental sale of VIN 001 of the GMC HUMMER EV Edition 1 SUV at Barrett-Jackson. We’re honored to start the year off with this donation to a great cause. With the continued support of Barrett-Jackson to make this donation 100 percent a charitable endeavor, proceeds will support Tread Lightly! and their mission of environmental conservation.” said Duncan Aldred, global vice president of Buick and GMC
The GMC Hummer EV SUV has arrived and is set to revolutionize the off-road experience. With its range-topping Edition 1 trim, this SUV packs a punch with a three-motor e4WD powertrain that produces an estimated 830 horsepower and enables quick 0-60 mph sprints.
The shorter wheelbase and tighter turning circle provide increased off-road capability, while features like CrabWalk, fast charging, and unique design elements set this SUV apart.
See also: GMC Hummer EVs pickup, SUV are “sold out for two years or more”
Money from the first retail sale of the GMC Hummer EV SUV will go towards supporting outdoor initiatives, such as trail restoration projects, educational programs, and promoting good stewardship of nature.
Production of the Edition 1 SUV begins today at GM’s Factory ZERO and reservations are currently full. Experience the ultimate off-road adventure with the GMC Hummer EV SUV.
