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Home Fiat Aims to Meet Market Demand with New Hybrid 500e, Anticipates Sales of 100,000-110,000 Units Per Year
Fiat

Fiat Aims to Meet Market Demand with New Hybrid 500e, Anticipates Sales of 100,000-110,000 Units Per Year

By Harding GreenwoodJune 7, 2024No Comments2 Mins Read
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Credit: Fiat

Fiat, part of Stellantis, has revealed plans to introduce a new hybrid version of its popular 500e small electric car, aiming to meet the market demand for more affordable electric options. The company’s move comes amid a global slowdown in electric car sales.

The new “mild” hybrid 500e will offer a combination of a petrol engine and a battery, providing customers with a cost-effective alternative to the fully electric model. Gaetano Thorel, the head of the Fiat brand for Europe, stated that market demand for the hybrid 500e is estimated at 100,000-110,000 units per year, surpassing the sales figures of the fully electric version, which sold fewer than 80,000 units last year.

See also: Stellantis to Revamp Fiat 500 Electric with More Affordable Version

Thorel expressed optimism about the new model’s appeal, stating, “There are many clients out there who would like to own a 500e, but cannot afford it. Now we’re giving them a chance to own it.”

The hybrid 500e will be based on the same platform as the 500e EV, with Fiat phasing out the old version of the 500, including petrol-powered and hybrid variants assembled in Poland. Production of the new hybrid model is expected to begin in the first quarter of 2026 at the Mirafiori complex in Turin, Italy, Fiat’s hometown.

See also: Fiat Plans Mild Hybrid Conversion for 500e Amidst EV Market Slowdown

Francois Olivier, CEO of the Fiat brand, indicated that the hybrid 500e would cost “a few hundred euros” more than the current Polish-produced version, priced around 18,000 euros, as it will offer additional technological features. The selling price of the 500e EV starts at approximately 29,000 euros, excluding government incentives, and the model is also set to be launched in the United States.

See Also:

  1. Reviving an Icon: Fiat Introduces the All-Electric Mini Car, Topolino
  2. Fiat Aims to Make a Comeback in the US with Revamped Brand and the Fiat 500e Electric Car
  3. Fiat Quietly Unveils Upcoming Fiat 600e in Vatican Event with Surprise Video Release
  4. Fiat 500e Set to Debut in Stellantis North America Showrooms in Q1 2024
  5. Stellantis Commits to Future Production of Fiat 500 BEV in Turin Amid Speculation
Fiat Fiat 500e Hybrid Italy Platform Production Sales Stellantis United States
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