Ferrari’s first battery-electric vehicle, the Luce, has sold for $40 million at an RM Sotheby’s auction in Monterey, California. The vehicle was the first production example, known as “Chassis 0,” and the full proceeds from the sale will benefit the Ferrari Foundation.
The auction result was substantially above the vehicle’s estimated value of $1.1 million and its regular list price of €550,000. RM Sotheby’s waived its buyer’s premium for the sale, allowing the proceeds to go to the foundation.
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Unique Luce Was Configured Through Tailor-Made
The vehicle sold at auction is a one-off example configured through Ferrari’s Tailor-Made personalisation programme.
“Chassis 0” features Madreperla Semi-Gloss paint that changes between green and violet depending on the lighting. Ferrari also equipped the car with bespoke wheels, brake callipers and a customised interior.
The vehicle has not yet been delivered. Ferrari plans to complete final assembly at its Maranello facility before delivering it to the buyer in the first quarter of 2027.
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Luce Auction Sets Exceptional Price
The $40 million sale exceeds the $26 million paid for a special Ferrari Daytona SP3 at the same Monterey event in 2025.
It also approaches the prices achieved by some of Ferrari’s historic collector cars. A 1962 Ferrari 250 GTO sold for $48.4 million at auction in 2018.
However, the Luce’s auction result does not establish a new market value for the production model. Its unique status as the first production example, combined with the charitable purpose of the sale, makes the transaction distinct from a conventional vehicle sale.
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The Luce attracted considerable attention following its public debut in May, including criticism of its exterior design.
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The design was developed in collaboration with Jony Ive, the former chief design officer of Apple. Online reactions included comparisons with various other products and vehicles.
Former Ferrari CEO Luca Cordero di Montezemolo also expressed concern that the electric model could affect the brand’s established identity.
Despite the reaction to its design, demand for the vehicle has been strong. Ferrari sold out its allocation of nearly 500 Luce vehicles for 2026 in less than two months.
Luce Delivers 772 kW of Power
The Luce has a system output of 772 kW and can accelerate from 0 to 100 km/h in 2.5 seconds.
Ferrari lists a top speed of more than 310 km/h.
As Ferrari’s first battery-electric production vehicle, the Luce represents a significant change in the company’s powertrain strategy while retaining the performance focus associated with the brand.
The $40 million auction result is therefore best viewed as an exceptional charity transaction involving a unique vehicle rather than an indication of the Luce’s normal market value.
