Ferrari’s first all-electric model, the Luce, remains available to order in China despite online claims that the initial allocation had sold out, according to Chinese media outlet Lanjinger. Authorized Ferrari dealers said customers can still place orders by paying a deposit to secure production slots.
Orders Still Open
The Luce made its Asian debut in Shanghai on June 26 and is priced from 3.988 million yuan (approximately US$587,700) in China.
Shortly after the launch, several social media accounts claimed that the first batch of 88 vehicles allocated to the Chinese market had sold out. However, the reports cited no official sources, and Ferrari has not announced that the model is fully booked.
According to dealers contacted by Lanjinger, the vehicle remains available for order. Depending on the dealership, customers are required to pay a deposit of either 400,000 yuan or 500,000 yuan to reserve a place in the first production batch.
Dealers said additional payments will be required when production begins, with the remaining balance due upon delivery.
Deliveries Expected Next Year
Several dealerships indicated that deliveries for the first Chinese customers are expected to begin in the third quarter of next year, with earlier orders receiving earlier production slots.
Test drives are not yet available in China.
One dealer said Ferrari currently has only a single engineering display vehicle in Asia, which is touring selected locations before customer demonstration vehicles become available, likely next year.
Ferrari’s First Electric Family Model
The Luce is Ferrari’s first fully electric production vehicle and also the company’s first four-door, five-seat model, representing a significant departure from its traditional two-door sports car lineup.
The model starts at 550,000 euros in Europe, making its launch price in China lower than its European starting price.
Its exterior was designed by LoveFrom, the design firm founded by former Apple Chief Design Officer Jony Ive, rather than Ferrari’s in-house design team.
Design Sparks Debate
The Luce’s styling has generated mixed reactions within the automotive industry.
Former Ferrari Chairman Luca Cordero di Montezemolo expressed concern that the new design could dilute the Ferrari brand, adding that he believed Chinese automakers would not seek to imitate it.
His comments prompted responses from Chinese automotive executives.
Voyah Deputy General Manager Li Boxiao said Chinese manufacturers are pursuing their own approaches to vehicle design, intelligent driving technologies, cabin experience and vehicle architecture rather than copying competitors.
Nio founder, chairman and CEO William Li also commented on the Luce following the launch of the ES9 SUV, saying the vehicle’s styling has its own identity and should not be judged solely on first impressions, adding that Ferrari’s design reflects deliberate thinking.
