Ferrari, known for its iconic combustion-engined supercars, is gearing up to join the luxury electric vehicle (EV) market with the launch of its first all-electric car in 2025. The move marks a significant shift for the Italian automaker, which has been cautious in embracing the EV trend.
CEO Benedetto Vigna expressed confidence that Ferrari’s electric offering will “stir the emotions” just like its legendary combustion-engined cars. He emphasized the potential of electric technology, stating, “If you know the technology, you know you can do a lot of things also with electric cars,” and dispelled the notion that electric cars are silent, asserting, “Electric cars are not silent.”
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When asked about the target market for Ferrari’s electric model compared to Tesla, Vigna emphasized the emotional experience Ferrari aims to deliver, distinguishing it from other EVs. He stated, “When we talk about luxury cars like our cars, we are talking about the emotion that we are able to deliver to our client, so we are not talking about functional cars like other EVs that you see on the road.”
While Vigna did not elaborate on the sound of Ferrari’s upcoming EV, he confirmed that the company will continue to offer combustion, hybrid, and EV models, allowing customers to choose their preferred powertrain.
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Ferrari plans for 60 percent of its sales to be split between EVs and hybrids by 2026. However, Vigna declared that Ferrari would never fully switch to electric powertrains, even as legislation in California and Europe is set to effectively outlaw the sale of combustion engines in many parts of the globe.
Ferrari’s entry into the luxury EV market reflects the evolving landscape of the automotive industry, as traditional automakers seek to balance tradition with technological advancements to meet changing consumer preferences.
