ENSO, a pioneering electric vehicle (EV) tire technology company, has unveiled its ambitious $500 million initiative to establish the first carbon-neutral tire factory in the United States. The factory, slated for construction in potential locations including Colorado, Nevada, Texas, and Georgia, aims to set a new standard in sustainable manufacturing practices.
The facility will employ carbon-neutral raw materials and building materials, powered entirely by renewable energy sources. By 2027, ENSO anticipates producing 5 million EV tires annually, a figure projected to scale up to 20 million tires, representing 8% of the total annual tire market in the US and generating 600 to 2,400 jobs.
ENSO’s technology campus will integrate research and development with manufacturing operations under one roof, fostering accelerated innovation in tire technology.
Already known for enhancing EV range by 10% and reducing particulate matter emissions by 35%, ENSO’s tires are designed to be fewer in number, longer-lasting, and technologically advanced to combat tire pollution.
CEO Gunnlaugur Erlendsson emphasized the strategic importance of the US for ENSO’s expansion, stating, “The U.S. is the best place for ENSO to establish its first carbon-neutral tire factory. With strong regulatory support and a significant market opportunity, we are committed to bringing our innovative, low-emission, low-cost tires to American consumers. This factory will make tires more affordable, reduce tire pollution, create great jobs, and drive sustainability in the U.S. tire industry.”
