Einride, a commercial electric vehicle (EV) startup, has announced a strategic partnership with renowned brewery Heineken to electrify its freight operations between the Netherlands and Germany. The collaboration signifies a significant step towards integrating sustainable transportation solutions into Heineken's logistics network.
“We are thrilled to collaborate with Heineken to drive forward the electrification of freight operations,” stated Robert Ziegler, General Manager EMEA at Einride. “At Einride, with a highly ambitious, sustainable-driven team, we see Heineken as an ideal partner on a clearly defined path to reduce emissions.”
As part of the partnership, Heineken has deployed several electric trucks last month, with plans to expand Einride's ecosystem across its fleet operations in the future. The initiative underscores Heineken's commitment to reducing its environmental footprint and achieving net-zero carbon emissions across its value chain by 2040.
“Decarbonization of logistics will play a key role in achieving HEINEKEN's net-zero commitments,” remarked Arjen van der Woude, Director of Strategic Sourcing Supply Chain at Heineken. “Einride has the knowledge, network and experience to offer long-term end-to-end electric freight capacity services at competitive conditions.”
The electric truck deployment aims to revolutionize beer transportation from Heineken's Den Bosch brewery in the Netherlands to its distribution center in Duisburg, Germany. By transitioning to electric trucks, Heineken anticipates a reduction of approximately 930 tons of CO² emissions per year.
“Our expertise in building over 250 stations in California and more than 900 in North America uniquely positions us to bring high-quality charging infrastructure directly into communities where people live and work and support EV adoption across the state,” stated Jim Rowan, Chief Executive of Volvo Cars.
The initial phase of the deployment involves the operation of five Mercedes eActros 300 trucks, developed by Einride, to transport beer shipments on a daily basis. Einride's Saga platform will enable Heineken to optimize truck routes, minimize energy consumption, and monitor emission reductions.
Looking ahead, Einride and Heineken plan to expand the deployment of electric trucks and collaborate on developing necessary charging infrastructure to further reduce emissions across business borders.