Daimler Truck North America (DTNA) has introduced a new dealer certification program aimed at providing a “world-class” experience for buyers of its electric trucks. The Battery-Electric Vehicle (BEV) Dealer Certification Program is not just a mere badge for dealerships but a strategic move by DTNA to ensure quality control at its Freightliner dealerships.
DTNA’s heavy-duty Freightliner eCascadia and medium-duty eM2 trucks have already been put to use in over 50 fleets across the US, accumulating more than 4 million electric miles. This makes the timing of the dealership certification program particularly relevant.
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Working closely with the Freightliner Dealer Council, DTNA gathered insights from its dealer network in the US and Canada to shape the certification program, aiming to establish an industry standard.
The certification process is rigorous and comprehensive, encompassing the establishment of thorough safety policies and training programs, as well as the implementation of commercial EV charging infrastructure.
Freightliner dealerships are making significant investments to meet the program’s requirements, such as setting up dedicated BEV service bays, battery storage facilities, and ensuring that staff are fully trained in all aspects of EV sales, service, and parts.
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Currently, eight dealerships have achieved certification, and DTNA expects to double this number soon. The company aims to certify 100 electric truck dealer locations by 2025, although participation in the program is optional for dealerships.
Drew Backeberg, senior vice president of aftermarket at Daimler Truck North America, highlighted the rationale behind launching the certification program:
“Having our dealer network BEV-certified benefits the market as a whole. For customers owning or purchasing an electric vehicle in the near term, it is likely their first experience with electrification in the heavy-duty truck space. We see it as our responsibility to support them on their journey. For wider market adoption, we need experts and safety leaders, and we want to ensure that our dealer network sets the standard high through our new BEV Dealer Certification Program.”
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DTNA embarked on commercial EV development in 2018, expanding its portfolio to include a range of electric vehicles, from the electric Jouley school bus to the Class 8 Freightliner eCascadia. In 2023, DTNA introduced the eM2, offering a 180-mile range for Class 6 and a 250-mile range for Class 7, catering to pickup and delivery drivers.