Dacia has officially announced its plans to introduce the highly anticipated fully electric Dacia Spring to the United Kingdom in the coming year. With high hopes for success, Dacia aims to make a significant impact on the electric vehicle (EV) market.
The UK market will witness an exciting unveiling of the “all-new version” of the Dacia Spring, featuring numerous noteworthy enhancements in design and equipment. Although Dacia remains tight-lipped about the specific improvements, anticipation among EV enthusiasts is mounting.
Dacia’s decision to bring the Spring to the UK stems from extensive data analysis, revealing the EV’s ideal suitability for the market. Remarkably, the Spring is frequently purchased as a secondary vehicle in the UK, serving as the primary means of transportation for 90% of households that possess multiple vehicles. Moreover, considering the average daily commutes that cover less than 20 minutes at a modest speed of 16 mph (around 26 kph), the Spring emerges as the perfect choice.
Luke Broad, the Dacia Brand Director for the UK, confidently states, “It will literally plug a gap in the UK electric car market for a highly usable, quality EV that won’t break the bank and which makes electric vehicle ownership more realistic than ever. UK car buyers can look forward to an EV that’s perfectly aligned to their mobility requirements and, importantly, is done the Dacia way.”
Xavier Martinet, Dacia’s Senior Vice President of Sales, Marketing, and Operations, expresses his optimism regarding the Spring’s prospects in the UK, citing the brand’s increasing popularity and the nation’s evident demand for Dacia vehicles. Martinet proclaims, “With UK sales surging year-on-year and many British car buyers having a recognized appetite for the brand, it is now the right time to introduce a pure electric vehicle. I’m confident that Spring will be as popular in the UK as it has proved throughout the rest of Europe.”
As Dacia prepares to unleash its fully electric Spring in the UK, both industry experts and consumers eagerly await its arrival, anticipating a game-changing addition to the British EV market.