Chinese new energy vehicle (NEV) manufacturer BYD is taking its electric vehicles (EVs) to new horizons as it seeks to strengthen its global footprint. In a series of recent developments, the company successfully introduced its EVs to Chile, Brunei, and Morocco, marking another milestone in its international expansion strategy.
On July 12, BYD held a momentous brand and new model launch event in Chile, where it unveiled its highly anticipated Dolphin EV. With an enticing starting price of 30,490,000 Chilean pesos ($37,430), the Dolphin promises to captivate the Chilean market with its cutting-edge features. Notably, the Dolphin is the inaugural vehicle constructed on BYD’s revolutionary e-Platform 3.0 platform and serves as the flagship model of the esteemed Ocean series.
During the event, BYD also showcased its impressive lineup, including the Han EV, Tang EV, Song EV, and Song Plus DM-i, reinforcing the company’s commitment to offering a diverse range of EV options to consumers. The attendees were thrilled to witness the advanced technology and superior performance of BYD’s innovative fleet.
Chile has been an instrumental market for BYD, as the company introduced its first electric bus to Santiago back in 2017. Furthermore, BYD established a strategic partnership with local car dealer Astara Group in 2022, solidifying its position and influence in the region.
In a groundbreaking move, BYD organized another brand and new model launch event in Morocco on July 13, unveiling three brand-new all-electric models: the Han EV, Tang EV, and Atto 3. The Atto 3, known as the Yuan Plus in China, represents BYD’s inaugural global model and has already gained popularity in numerous countries. This event served as a testament to BYD’s commitment to providing sustainable transportation solutions worldwide.
The Moroccan market has been receptive to BYD’s EV initiatives since 2017 when the company signed a memorandum of understanding with the Moroccan government to collaborate on various electric public transportation systems. This partnership encompassed the domains of rail transportation, electric passenger cars, electric buses and trucks, as well as battery assembly. BYD’s recent collaboration with Auto Nejma, a division of the Hakam Family Group, further solidified its foothold in the Moroccan automotive landscape.
Brunei witnessed the latest chapter of BYD’s global expansion, with the company organizing a brand launch on July 14. The highlight of the event was the local introduction of the Atto 3, which garnered significant attention from enthusiastic Brunei customers. The Atto 3 has already demonstrated its excellence on the global stage and is set to make a lasting impression in Brunei’s EV market.
BYD’s relentless efforts to expand its international presence have yielded remarkable results, with the company successfully launching its EVs in Chile, Brunei, and Morocco. These developments demonstrate BYD’s commitment to revolutionizing the global automotive industry with cutting-edge technology, sustainable solutions, and a diverse lineup of exceptional electric vehicles. As BYD continues to venture into new territories, the world eagerly anticipates the positive impact the company will make on the future of transportation.
