China’s BYD is set to launch its first plug-in hybrid vehicle in Japan later this year as part of an effort to expand its presence in the country.
The Shenzhen-based automaker aims to grow its product lineup in Japan to seven or eight models by 2027, including both fully electric vehicles (EVs) and plug-in hybrids.
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In addition to the upcoming plug-in hybrid, BYD will begin selling the Sealion 7 crossover, its fourth fully electric vehicle, in Japan starting in April. The company is focused on broadening its offerings and increasing its dealer network within the Japanese market.
The new plug-in hybrid will combine a traditional fuel engine with a battery, allowing customers to switch between the two power sources.
BYD is a key player in plug-in hybrid technology in China and is expected to release further details about the model once it completes the required certification process in Japan.
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BYD’s sales in Japan have been steadily growing, with the company selling over 2,200 vehicles in 2024, reflecting a 50% increase from the previous year. The company’s strategic move aims to cater to growing demand for both electric and hybrid vehicles in the region.