Zhao Changjiang, former head of sales for BYD’s premium brand Denza, has resigned from his position at the company’s Fang Cheng Bao division, according to an internal memo circulating on Chinese social media. The document stated that Zhao submitted his resignation as general manager of Fang Cheng Bao’s direct sales division for personal reasons, and the company has processed his departure.
The move comes just three months after Zhao was reassigned in July from Denza to Fang Cheng Bao, another sub-brand under BYD. His resignation was later confirmed by several automotive bloggers who closely follow BYD developments.
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Some suggested that Zhao may join Luxeed, a new electric vehicle brand jointly developed by Chery and Huawei. However, in comments reported by Tencent News, Zhao said he would be taking a temporary break.
Zhao, born in 1986, joined BYD in 2009 after graduating from university. Rising quickly through the ranks, he became BYD’s youngest-ever general manager of a sales company in 2017 at the age of 31. He later led the sales operations for Denza after its relaunch in 2022, overseeing channel development and marketing as the brand introduced the D9 MPV and subsequent models including the N7, N8, Z9, and N9.
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Denza, originally a joint venture between BYD and Daimler AG—now Mercedes-Benz—became a fully owned BYD subsidiary in September 2024 after Daimler’s exit. Despite the rollout of several new models, the D9 remains Denza’s strongest performer in terms of sales. Zhao’s departure marks another key management change as BYD continues to expand its lineup of sub-brands across China’s competitive electric vehicle market.
Source: CNEVPOST