BYD Auto Japan has unveiled the refreshed Atto 3, a midsize electric sport utility vehicle, and is preparing to open a new showroom in Tokyo. This showroom marks the company’s 22nd in Japan and fourth in Tokyo, emphasizing its commitment to environmentally friendly mobility.
At a press conference in Tokyo, Atsuki Tofukuji, President of BYD Auto Japan, expressed satisfaction with the brand’s showroom expansion, stating, “Our showroom network has grown steadily, and we are committed to providing more opportunities for customers to interact with our products.”
See also:Â BYD Secures Over 20% of Japanâs EV Imports Last Year, Signifying Rapid Market Growth
Liu Xueliang, General Manager of BYD Asia-Pacific’s auto sales division and President of BYD Japan, affirmed the company’s dedication to technological innovation and sustainability, saying, “We will continue to bring the latest technological products and services from BYD to Japan and contribute to a more technological and greener future.”
The new showroom will showcase the company’s compact EV Dolphin alongside the Atto 3. Since opening its first showroom, BYD AUTO Tomei Yokohama, in February 2023, the company aims to establish over 100 dealerships across Japan by the end of 2025.
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Tofukuji highlighted the success of new models like the Atto 3 and the Dolphin series, which have led to increased orders and registrations. He stated, “We are confident that we will continue to see growth, especially with the upcoming launch of our new model later this year.”
Founded in 1995 as a battery manufacturer, BYD Group now operates in diverse fields such as IT, electronics, automobiles, new energy, and urban mobility. In July 2022, BYD entered the Japanese passenger vehicle market and has since rapidly expanded its local presence.
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Recognizing the preference of Japanese consumers to physically experience vehicles before purchasing, BYD Auto Japan has prioritized expanding its dealer network. Last year, BYD sold 3.02 million new energy vehicles (NEVs) globally, and by the end of January, the group had sold over 6.5 million NEVs worldwide.
See also:Â BYD Launches Dolphin Electric Vehicle in Japan with Competitive Pricing
Liu highlighted BYD’s global impact, stating, “By the end of 2023, BYD’s global automobile owners collectively drove about 192 billion kilometers, achieving a reduction of 46.23 million metric tons of carbon emissions, offsetting 770 million trees worth of carbon dioxide.”
The updated Atto 3 is now available for retail at 4.5 million yen ($29,883), including consumption tax. Updates to the model include the addition of the cosmos black color and a black/dark blue interior color option, as well as an enlarged touchscreen from 12.8 inches to 15.6 inches. The BYD Store feature has also been added, offering users access to new apps such as Amazon Music, Search Browser, and Karaoke.
