German automotive supplier Bosch will discontinue its charging service at the end of the first quarter of 2025, citing a competitive market that has fallen short of growth expectations. The company informed customers via email that its “Charge My EV” service will be terminated on March 31, 2025.
“We find ourselves in a highly competitive market that is lagging far behind the expected growth,” Bosch stated in the email. “We are thus terminating the user contract concluded with you for the ‘Charge My EV’ app in accordance with the paragraph ‘Duration, Termination’ with effect from 31 March 2025. After this date, you will no longer be able to use the charging services.”
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From April 1, 2025, customers will be unable to log in, charge, or make payments, and their RFID charging cards will be deactivated. Bosch will delete personal data within two months, except where legal retention requirements apply for invoicing or accounting purposes. Any outstanding invoices for services used before the deadline must still be settled.
Bosch had only expanded its charging service in 2024, forming a partnership with Geely’s Lotus brand to provide access to 600,000 public charging stations across 30 European countries, including major markets in the UK, Germany, and France. In 2023, Bosch had also partnered with Maserati, a Stellantis brand, which will now need to seek a new charging service provider.
The move aligns with Bosch’s broader cost-cutting measures. In November 2023, the company announced plans to cut 5,500 jobs worldwide, including 3,800 in Germany, as part of restructuring efforts in driver assistance systems, autonomous driving, and electric motor production at its Hildesheim plant.
