In a recent teaser, BMW has provided a glimpse of its upcoming Vision Neue Klasse concept, set to make its debut on September 2. The intriguing video clip, shared on Twitter X, showcases a distinct kidney grille design that sets this concept apart from its predecessors.
Unlike any previous BMW model, the Vision Neue Klasse features a kidney grille composed of two screens. These screens come to life by illuminating and gently pulsating, creating a captivating pattern of white elements that emulate the aesthetics of a traditional mesh grille. Notably, the BMW badge appears almost embedded into the body of the car, alongside a prominent ‘BMW Vision Neue Klasse' badge positioned just below the kidneys.
Earlier teasers released by BMW hint at intricate LED taillights for the Vision Neue Klasse, while the interior boasts a sleek digital panel that spans the top of the dashboard.
However, the significance of the BMW Vision Neue Klasse transcends that of a typical concept car. Beyond introducing a fresh design language for the brand, this vehicle offers a preview of an upcoming production model and debuts an innovative platform that will serve as the foundation for six new electric vehicles (EVs) slated for release between 2025 and 2027.
Inhale innovation, exhale transformation.
As we make individual mobility more human, intelligent & responsible, we're excited to launch our BMW Vision Neue Klasse, a symbol of an inspiring future, on September 2nd:https://t.co/7a9zNn3KfZ#BMWGroup #NeueKlasse pic.twitter.com/8vWV7hrKTs
— BMW Group (@BMWGroup) August 30, 2023
While detailed technical specifications about the new platform remain somewhat limited, expectations point towards the incorporation of BMW's sixth-generation battery cells. These advanced cells promise a remarkable 30% increase in range, along with a 20% boost in energy density and 30% faster charging capabilities. Distinguished by new lithium-ion cells, this battery pack can be directly mounted onto the vehicle's frame. Moreover, the sixth-generation cells feature cathodes that employ 50% less cobalt, while the anode utilizes 20% less graphite. In a nod to sustainability, BMW intends to leverage recycled cobalt, nickel, and lithium in the production of these cells.
With the Vision Neue Klasse concept, BMW is poised to offer not only a glimpse into its evolving design philosophy but also a compelling preview of the future direction of electric mobility for the brand. The reveal on September 2 holds the promise of reshaping the landscape of electric vehicles in the years to come.