Blink Charging and Universal Media have launched the EV Totem in Salt Lake City, Utah, introducing a unit that merges electric vehicle (EV) charging with dual-sided digital media displays. The first deployment is located at Mountain View Village, a commercial retail destination.
Each EV Totem is equipped with Blink’s EV charging hardware and two elevated 55-inch high-definition screens. The design is intended to support both vehicle charging and targeted media delivery in high-traffic areas.
Mike Battaglia, President and Chief Executive Officer of Blink Charging, said, “Blink is proud to collaborate with Universal Media to bring this future-focused innovation to life. Together, we’re transforming the EV charging experience to a dynamic media and mobility platform — bringing relevant content to drivers while they charge.”
The EV Totem also includes advanced analytics capabilities, enabling real-time and location-based ad targeting for brands and site partners. According to Universal Media, the platform is designed to offer utility for EV users while creating new opportunities for advertising and engagement.
Todd Cohen, Co-founder and CEO of Universal Media, noted, “The EV Totem is designed to transform EV charging into a smarter, connected platform — one that delivers value for drivers while unlocking new opportunities for brands, property partners, and communities.”
