Audi has unveiled the Concept C, a fully electric two-seater sports car that introduces the brand’s new design language and is expected to enter production in 2027 with only minor changes.
The model, presented ahead of the IAA Mobility show in Munich, is not intended as a successor to the Audi TT but as a distinct addition to the lineup.
The most striking feature is the redesigned front, replacing Audi’s long-standing “single frame” grille with a narrower, upright “vertical frame” that spans the car’s height. Audi said the design “reinterprets the history of the brand,” recalling the 1936 Auto Union Type C.
Four illuminated elements on each side of the headlights and taillights create a new light signature meant to echo the brand’s four-ring logo. “This design element will define Audi’s visual identity during both day and night, ensuring an unmistakable presence on the road,” the company said.
Inside, the Concept C adopts a minimalist approach with “athletic minimalism,” featuring geometric forms, high-quality natural materials, and retractable technology. A 10.4-inch display can disappear into the dashboard, while aluminium switches offer what Audi describes as a “distinctive Audi click.”
The model is built on Porsche’s mid-battery architecture, placing the pack behind the seats and resulting in a pure two-seater layout. “The Concept C is not a successor of the TT,” Audi CEO Gernot Döllner said. “It’s a different segment to the TT – it’s somewhere exactly in the middle between TT and R8.”
Audi has not yet disclosed where the production version will be manufactured. The company is expected to produce the vehicle itself despite relying on Porsche’s architecture. Uncertainty remains over the battery supply chain, as Porsche’s planned sourcing from Northvolt was disrupted by the supplier’s insolvency and the termination of its assembly contract with Valmet Automotive.