AmpUp said it has launched a new Pricing Recommendation Engine for its EV Cloud charging platform, aiming to help charging site operators set competitive prices while managing revenue targets and utility costs.
The feature is integrated into AmpUp’s Pro Plan at no additional cost and is compatible with all supported charging hardware, the company said. It combines local utility tariffs, historical site usage and nearby competitor pricing to generate automated pricing guidance, updating recommendations as utility rates and regulations change.
“Pricing uncertainty is the biggest barrier preventing site operators from maximizing their EV charging investments,” said Tom Sun, chief executive of AmpUp. “Our Pricing Recommendation Engine solves this by putting immediate, comprehensive market power directly into the hands of our customers.”
AmpUp said the tool is designed to reduce manual research and simplify rate management, particularly as operators face fluctuating electricity prices and intensifying competition. The system models site-specific charging behaviour to estimate cost recovery, offering baseline guidance for new locations and refining recommendations as usage data grows.
The company added that clear and predictable pricing can support higher charger utilisation and improve host retention, citing data from its charging network showing drivers prefer transparent and consistent costs.
