In an exciting development for automotive enthusiasts, Alpine, the renowned sports car brand, has unveiled its ambitious vision for 2030. The French automaker, currently recognized for its critically acclaimed yet aging A110 model, aims to undergo a remarkable transformation that will position it as a major player in the global market. Alpine’s strategy encompasses a comprehensive lineup of all-electric vehicles (EVs) and an expansion into key markets, including the United States, signaling a thrilling new chapter for the brand.
During Alpine’s recent investor day, the company made a groundbreaking announcement by confirming its plan to introduce a roadster version of the beloved A110, effectively expanding its portfolio. This news coincided with the decision to develop Alpine’s proprietary Alpine Performance Platform (APP) architecture, instead of the initial collaboration with Lotus for the next A110. However, Alpine’s partnership with Lotus is far from over, as further details will reveal.
So what can automotive enthusiasts expect from Alpine’s lineup in 2030? The first in the series is the A290, a production model derived from the A290B prototype showcased earlier this year. This exciting offering will be a hot hatch variant of Renault’s new Renault 5 EV, built on the CMFB-EV platform, and is set to hit the market in 2024. The A290 will be followed by a C-segment crossover GT in 2025 and a fully redesigned A110 in 2026, marking the year when Alpine expects to reach profitability and generate an impressive €2 billion in revenue.
While the specific release date of the roadster version remains undisclosed, it is speculated to debut simultaneously with the coupe or potentially a year later in 2027. The A110 coupe will not be the only derivative of this iconic model, as Alpine plans to elongate the platform to create the A310, a four-seat sports coupe, further expanding its offerings.
See also: Alpine revealed all-electric A110 E-ternite concept with 238 hp and range up to 261 miles
As for the final two additions to Alpine’s highly anticipated “Dream Garage,” the company keeps details under wraps. However, it is widely speculated that these vehicles will likely be crossover SUVs, potentially taking on formidable competitors such as the Porsche Macan and Cayenne. Alpine might leverage platform and powertrain technologies borrowed from Lotus, particularly the Lotus Eletre and its upcoming smaller counterpart. Both of these Alpine SUVs are projected to be available for purchase by 2027.
While the A290, A110, A310, and the compact crossover GT will be sold primarily in Europe, the strategic focus lies on the two crossover SUVs, which will pave the way for Alpine’s entry into the U.S. and Asian markets. These key regions are crucial to the automaker’s financial goals, with Alpine forecasting over €8 billion in revenue by 2030. Furthermore, the planned launch in China holds the potential for Alpine to secure €1 billion in revenue from this prominent market.
See also: Alpine reveals Alpenglow hydrogen-fueled concept car
Embracing the future of automotive technology, Alpine is committed to an all-electric 2030 lineup. However, the company also asserts its dedication to the development of hybrid-powered internal combustion engine technology for their “exclusive sports models.” This commitment hints at the possibility of a future hypercar, reminiscent of the awe-inspiring 2022 Alpenglow concept, anticipated to make its debut a decade from now.
Alpine’s transformational vision for 2030 marks an exhilarating era for the brand, as it embarks on an extensive product expansion and global market penetration. With a compelling lineup of all-electric vehicles on the horizon, Alpine is poised to captivate automotive enthusiasts worldwide, cementing its status as a formidable player in the ever-evolving automotive industry.
