AEHRA, an Italian-based ultra-premium electric vehicle (EV) brand, has announced the names of its first two models: the Impeto SUV and the Estasi Sedan. These models are set to enter production by mid-2026.
The company plans a strategic rollout of these vehicles in key markets, including North America, Europe, and the Gulf States. AEHRA has also revealed plans to establish a new manufacturing campus in Mosciano Sant’ Angelo, located in the Abruzzo region of northeast Italy. Groundbreaking for the 207,000 square meter facility is scheduled for later this year.
The new facility will create 540 jobs, with an additional 110 positions at AEHRA’s headquarters in Milan. Production at the new plant will scale up to 25,000 units per model annually. The campus will also have the capacity to support the development of additional models for the global market.
Hazim Nada, AEHRA Founder and CEO, expressed enthusiasm about the company’s progress: “We are delighted to unveil the names of the first AEHRA models, the Impeto SUV and the Estasi sedan. These highly conceptual vehicles represent an expression of pure Italian automotive art, that is, in our eyes, an unprecedented fusion of beauty and innovation.”
Nada also highlighted the significance of government support: “It will also be immensely gratifying for everyone at AEHRA to have our application for funding endorsed by the Italian government, and to be selected as a project of national strategic importance for the establishment of a sustainable mobility ecosystem. This provides further validation of AEHRA’s mission to redefine ultra-high premium sustainable mobility by exploiting the very latest engineering, battery and manufacturing technologies.”
