Zero Motorcycles, a California-based electric motorcycle maker, is advancing its strategy for affordability through industry partnerships, with Hero MotoCorp at the forefront. Hero, India’s largest motorcycle manufacturer, is reportedly close to unveiling its first electric motorcycle developed in collaboration with Zero.
Hero MotoCorp CEO Niranjan Gupta confirmed progress during the company’s Q2 earnings call, stating, “The work is in progress… It’s in the advanced stage. We haven’t announced the timeline yet, but we would be looking at something which would not be too far off.” The collaboration focuses on the lucrative middleweight motorcycle segment, with additional plans for a performance-oriented model.
The partnership combines Hero’s extensive manufacturing expertise with Zero’s innovation in electric motorcycle technology. While Hero has produced electric scooters under its Vida brand, this collaboration marks its entry into fully-fledged electric motorcycles, leveraging Zero’s reputation for high-performance EVs.
Zero has recently launched affordable models like the Zero XE and XB, priced at $6,494 and $4,195 respectively, under its “All Access” initiative. The company aims to introduce six sub-$10,000 models over the next two years. This joint project with Hero could align with the All Access strategy, broadening access to electric motorcycles for riders worldwide.
Source: Fortune
