Li Auto has revised its limited-time exclusive gift packages, expanding the benefits and including the Li Mega model. This follows the company’s previous reduction of the maximum package value from RMB 7,199 to RMB 2,399 on July 25, which excluded the Li Mega.
The new purchase incentive program reinstates higher-value packages and reintroduces the Li Mega to the offer. The program, which has been running since June, also includes a 0 percent down payment option and up to RMB 10,000 in car purchase benefits.
Li Auto’s local competitors Nio, Xpeng, and Zeekr have yet to announce their purchase incentives for August.
In July, Li Auto delivered a record 51,000 vehicles, with its Li L6 model achieving over 20,000 units sold for the second consecutive month. Despite these strong sales figures, the company’s EREVs continue to dominate, with minimal contribution from its first BEV model, the Li Mega.
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