Rivian has significantly expanded its leasing program for the R1T and R1S electric vehicles (EVs), now offering leasing options in 33 US states. The company recently included Connecticut, Hawaii, and Rhode Island in its leasing roster, reflecting its strategy to broaden accessibility to its electric adventure vehicles.
Since introducing R1T leasing last November, Rivian has swiftly scaled up the program to include the R1S model earlier this year. The expansion underscores Rivian’s efforts to cater to increasing consumer interest in electric mobility options across the country.
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CEO RJ Scaringe highlighted improvements in manufacturing efficiency during a recent visit to Rivian’s Normal, IL plant, stating that the company’s cost structure for vehicle production has “improved dramatically.”
The R1S model, listed with leasing starting at $639 per month, and the R1T model, available for as low as $559 per month, aim to competitively position Rivian in the EV market. The leasing options target a broader consumer base seeking sustainable transportation solutions, with both models boasting a range of up to 270 miles.
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With plans to further expand its leasing program, Rivian seeks to enhance its market presence and compete closely with industry leaders like Tesla. This move comes as the R1S emerged as the fourth best-selling EV in the US in the first quarter of the year, following models from Tesla and Ford.
For prospective customers, Rivian’s leasing availability can be checked against the company’s growing list of participating states, which includes major EV markets such as California, New York, and Texas.
