The German market has been a bright spot for Tesla, as the automaker continues to see steady growth in sales. January 2023 was no exception, as Tesla’s sales skyrocketed by 912.2% compared to the same month the previous year. This impressive growth can be attributed to several factors, including the operational status of Tesla’s Gigafactory Berlin, which only received approval to begin production in March 2022. As a result, vehicles were shipped from Tesla’s Gigafactory Shanghai, which served as the company’s “export hub” for the European market.
According to the KBA (German ministry for tracking registered vehicles), Tesla sold 4,241 vehicles in January 2023, representing 2.4% of the overall vehicle market. With the automaker now eligible for the full incentive program in Germany and its Gigafactory Berlin producing 3,000 units of Model Y per week, it’s expected that sales will continue to increase throughout the year.
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While Tesla’s growth was exceptional, other brands also saw an increase in sales, such as Maserati, MG, and Suzuki. However, only Nissan came close to matching Tesla’s growth, selling 1,998 units and growing by 49% compared to the previous year. Most other brands that saw a sales boost were luxury brands like Mercedes, Ferrari, Jaguar, and Land Rover.
Unfortunately, the electric vehicle (EV) market saw a decline, with EV sales down by 13% compared to the previous month, representing 10.1% of the market. On the other hand, gas vehicles saw a rare increase in consumer sales, growing by 3.5% compared to December 2022.
Overall, Tesla’s strong sales in Germany demonstrate that there is still significant interest in EVs, despite current economic conditions. With the automaker expanding its production capacity in the country and working towards reducing prices, there is no doubt that sales volume will continue to grow in the future.
